Lead Smart | Search Local Businesses | Pay Per Call Marketing

Pay Per Call marketing isn’t just a trend; it’s a powerful tool especially in industries where urgency is a business staple, like towing services. This model ensures that your marketing dollars are spent on leads that have a high potential to convert into actual service calls. Why is this crucial for towing companies? Because when someone’s car breaks down, they aren’t browsing; they’re calling.

Leadsmart Inc: Your Partner in Driving Leads

Leadsmart Inc is not just any Pay Per Call network. We are a leading force, especially in the towing vertical, ensuring that our partners receive consistent quality and volume in their leads. Our expertise in towing services marketing is built on a foundation of trust and proven success, leveraging deep industry insights to fuel your growth.

How Pay Per Call Works for Towing Companies

Pay Per Call marketing synergizes well with the immediate needs typical of towing service requests. The process starts with your ad triggered by specific, high-intent keywords, followed by a potential customer making a call. These calls are directly linked to your campaign, making it easy to track effectiveness and adjust in real time.

Benefits of Pay Per Call for Towing Services

The immediacy of Pay Per Call provides tangible benefits:

  • High Conversion Rates: Callers are often in urgent need of services, drastically increasing the likelihood of conversion.
  • Cost Efficiency and ROI: You’re investing in calls from potential customers who need your services now, which enhances your return on investment.

Setting Up a Pay Per Call Campaign for Towing Services

Planning your Pay Per Call campaign involves clear steps:

  • Goal Setting: Define what success looks like for your towing business—be it more calls, broader service areas, or better service ratings.
  • Keyword Research: Utilize tools like Google Trends to identify high-traffic keywords related to towing emergencies and roadside assistance. This data informs your campaign’s focus, aligning your services with customer searches.

Tracking and Optimizing Your Campaign

To ensure your Pay Per Call campaign doesn’t just launch but soars, continuous monitoring and optimization are key:

  • Tools for Monitoring: Implement call tracking solutions that provide insights into call duration, caller location, and conversion rates.
  • Tips for Continuous Improvement: Regularly review your campaign metrics to tweak and improve. Testing different keywords or ad copy can yield significant improvements in your campaign’s performance.


Tapping into Pay Per Call marketing for your towing service isn’t just about following a trend—it’s about making strategic decisions that align with how customers seek out services in emergencies. Leadsmart Inc is ready to help you unlock the full potential of your online marketing efforts, ensuring that when someone’s day takes a wrong turn, your number is the one they call. Ready to rev up your lead generation engine? Contact us today.

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I’m Matthew Zivkovic!

I started Lead Smart, Inc in 2008 with the simple premise that businesses want to pay for results. Back then and even more true today, there are no shortages of marketing companies that want to charge you upfront, then hope you get results. Since then, we have generated millions of leads and phone calls for our clients. By offering a “results first, pay second” marketing service allowed Lead Smart to grow to be one of the biggest lead generation companies in the local service space.

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