1. The old saying, ‘It’s not what you know but who you know’ couldn’t be more true when it comes to B2B sales. In an increasingly demanding B2B market, salespeople are looking for any edge they can get; and they’re often looking to the business leads they receive to give them that edge. When it comes to professional services companies, you’re aiming to generate high-quality b2b sales leads, rather than b2c sales leads. The difference between the two is that b2c leads come from social media, email and referrals. Here are 6 tips to help your business increase qualified, high-quality sales leads:
2. 1.     Align sales and marketing teams – When the sales and marketing teams work together to reach the same goals, it increases the brand awareness & value, fills up the sales pipeline with more leads and helps in reaching the company’s goals in a more efficient manner. When the marketing team work in an aligned manner to get high quality leads, the sales team can help in converting these leads into paying customers. The quality of sales leads is more important than the volume. It is therefore imperative that the sales and marketing teams work together in the same direction.
3. 2.     Define your target audience – Very often the sales people can’t close the deal as they reach out to the wrong person. It is very important to understand whom to target so that time and resources are utilized properly. Every B2B sales process needs to begin by completing in-depth research on the potential pool of prospects. Leads can be filtered by company size, industry, location, revenue, funding, the technology used, job title and more. Leads which are old, does not match your target audience, or leads which are already available to you can be filtered out. This way you get what you want.
4. 3.     Live chat option on the website – People looking out to purchase a product/service would want to know all about it instantly. This is where the live chat option comes handy. Live chat tools allow you to engage with your customers immediately. If you can collect personal information like contact number or email address, you can nurture those leads to generate more B2B sales leads.
5. 4.     Use personalization – Personalization is a key to successful B2B sales. It helps you win the highly needed attention from the prospect, prepare better email templates and sales scripts, and improve the services you deliver. The more you find out about your prospects during the research, the better your future outreach results will be. People respond in a generous way when others can be of aid to them. Be creative in ways you can help those you meet or contact so they will be more than willing to help you meet your goals.
6. 5.     Use SEO to increase web traffic – Use search engine optimization (SEO) to get your website to the top of Google search result pages. Make sure to target keywords people enter to describe your service or product. Setting up lead capturing on a page can increase sales leads from SEO. You must understand which keywords are important and target them with content.
7. 6.     Use social media to warm up the leads – Building a strong presence online for your B2B business will ensure constant interaction with your potential prospects, which might help to build more important conversations, share valuable information, and, consequently, increase the number of loyal customers. Interacting within relevant Facebook and LinkedIn groups will help you reach and engage with more leads. Ask interesting questions to begin conversations and respond to comments already posted.

Auto insurance provides customers with financial protection against physical damage to the vehicle. Every state in America makes it mandatory for all drivers to have an auto insurance policy. This makes the Auto Insurance business highly competitive and much in demand.

As an insurance agent, generating leads for new customers is perhaps the most difficult part of the job. Never mind that there are hundreds of insurance agents competing for the same customers; the truth is that potential customers aren’t just bombarded with messages from those insurance agents, they’re also bombarded with messages from a wide array of other businesses, including financial advisors and mortgage brokers.

Existing insurance agents are constantly trying new things to generate as many leads as possible, and fresh agents who have been operating for only a short time are searching desperately for ways to bring in any kind of viable leads at all.

Regardless of how much experience you have, generating leads can be frustrating at times – especially if you don’t have the right tools to help you do it. This is where lead generation tools come in handy. We at Leadsmart Inc provide high-quality auto insurance leads for your business at affordable rates. You can get customized plans and we get you leads for your business. Apart from this, there are several tips that can help you generate quality auto insurance leads. Let’s have a look at some of them:

·        Take a look at your insurance website traffic. A good website helps in getting quality leads. Many people who are actively looking for auto insurance search for agents online. Make sure that you have a visually appealing and customer-friendly website that gives complete information about the services offered. You may consider embedding a form to gather information about the prospects and contact them directly.

·        Newspapers remain a good source of auto insurance leads because they are still popular among many auto insurance companies. Many small and local auto insurance companies still advertise in newspapers because they find it useful, cost-effective, and more personal than other advertising venues. They also think of this as a way to connect with the community and offer their services to people who may not know they exist. In fact, many people look through the local newspaper to search for available services like health care, social services, home improvement, and others. So, don’t be surprised if you find people who may need your service in your local newspaper.

·        You can collaborate with the auto dealers so that they suggest your insurance services to the customer. You can offer them a commission in return. As it is mandatory to buy auto insurance, the dealers can influence the buyers by promoting your services.

·        Referrals from existing customers can help you find exclusive leads. Many people are convinced about a product/service if it’s referred by someone they know. You can create a referral program that gives incentives to people who refer your product/service and help you tap a lead.

·        Participating in automobile events can also help you find leads. The people who are looking for auto insurance, as well as people who plan to buy a vehicle in near future, can be networked with at such events.

·        Depending on your preferences, you can buy exclusive or shared leads from agencies. Exclusive leads are higher in cost than shared leads because they are sold only once (to one provider). That is why they are best for individual agents as they have higher chances of conversions. On the other hand, shared leads are the ones that lead agencies share with many individuals/insurance firms. So, you will need call-centers or in-house sales teams to nurture them. To get help with getting high quality leads visit our website www.leadsmartinc.com

·        Advertisements are a timeless means of lead generation. There are so many places where you can advertise. Moreover, the rising digital interactions have brought forth new opportunities for advertising on online channels. You can advertise your services through flyers, posters, or even leave your business card at the cash counter.

·        You can opt for programmatic video advertising by making videos about your service and putting it on different mediums like TV, YouTube, Facebook and other social media platforms. This can get you leads that are interested in buying auto insurance from you.

·        Search Engine Optimization (SEO) can also help auto insurance agents get high-quality organic leads. The majority of people resort to search engines like Google to look for information they want. By following basic guidelines, you can rank your articles in Google and Bing, and other search engines and let a wide range of audiences find you.

Lead generation can be quite tricky and time-consuming but these tips help auto insurance agents get the most for their business. Lead generation is closely followed by lead nurturing so make sure that you have a competent sales team to close the sales with potential leads. For the easiest and result-oriented way to generate

Leads, visit us at leadsmartinc.com or call us. We promise to give you auto insurance leads as per your requirements and budget and help give a boost to your business.