CHICAGO, Ill. - Lead Smart Inc, a US pay-per-call and lead-generation affiliate network, reports that its all-vertical median listed net bid rose 54.9% to $50.33 between 11 August and 12 November 2026, while ZIP-by-service coverage fell 16.3% to 348,962 records. This is a comparison of two network snapshots, not a market-wide price index or a measurement of publisher earnings.
The November edition analyzes all 348,962 available ZIP-service records in 41,774 distinct ZIP codes. Compared with the August edition's 416,715 records across 41,684 ZIPs, geographic reach changed little while service coverage narrowed. Verticals with rows fell from 27 to 21.
The aggregate median rose from $32.50 to $50.33 and the mean from $56.91 to $70.38. Those changes are not a like-for-like pay increase: auto accident's median moved from $27.50 to $64.35 while its coverage expanded from 2,146 to 41,211 ZIPs. Personal injury's median moved from $5.50 to $50.33.
Home-service movements were mixed. Biohazard's median rose 6.7% to $224.50; water damage fell 4.5% to $192.00; HVAC fell 4.5% to $36.75. Pest control stayed at $42.50. Across home-service rows only, the current median is $42.50 and the mean $79.54; no comparable historical home-service-only aggregate is claimed.
In the company's 20 October public-payout statement, founder Matthew Zivkovic said: “A publisher should know what a call is worth before spending a dollar on traffic, not after the invoice.”
In the same statement, CEO Seth Pikus said: “Transparency is the cheapest support we offer.”
The report publishes all vertical minimums, medians, means, maximums and ZIP counts, plus state medians and an explicit discussion of coverage and composition effects. Journalists can request the archived raw CSV at info@leadsmartinc.com. Bids are not realized earnings, and this is one network's file, not an industry price index.
Read the report: https://leadsmartinc.com/news-pay-per-call-benchmark-november-2026
About Lead Smart Inc: Founded in 2008, Lead Smart Inc is a US pay-per-call and lead-generation affiliate network for home services and legal, led by CEO Seth Pikus and founder Matthew Zivkovic.
Media contact: Lead Smart Inc · (855) 466-5542 · info@leadsmartinc.com
Open the full benchmark · Previously published executive statement, 20 October 2026