Published 12 November 2026 · Lead Smart Inc
Lead Smart Inc, a US pay-per-call and lead-generation affiliate network, reports that its all-vertical median listed net bid rose 54.9% to $50.33 between 11 August and 12 November 2026, while ZIP-by-service coverage fell 16.3% to 348,962 records. This is a comparison of two network snapshots, not a market-wide price index or a measurement of publisher earnings.
What changed this quarter
- The headline median rose from $32.50 to $50.33, but that is not a 55% raise for the same lead. Legal bids repriced and the service/ZIP mix changed. Auto accident's median rose from $27.50 to $64.35 as its ZIP count expanded from 2,146 to 41,211; personal injury moved from $5.50 to $50.33.
- The footprint stayed broad while the offer set thinned. Total ZIP-service records fell from 416,715 to 348,962 (-16.3%), even as distinct ZIPs increased from 41,684 to 41,774. Verticals with rows fell from 27 to 21. This is coverage, not call volume or a count of buyers.
- Home-service categories did not move together. Biohazard's median rose from $210.50 to $224.50 (+6.7%); water damage fell from $201.00 to $192.00 (-4.5%); HVAC fell from $38.50 to $36.75 (-4.5%). Pest control stayed at $42.50. A network-wide average misses these differences.
| Metric | 11 Aug 2026 | 12 Nov 2026 | Change |
|---|---|---|---|
| All-vertical median net bid | $32.50 | $50.33 | +54.9% |
| All-vertical mean net bid | $56.91 | $70.38 | +23.7% |
| 90th percentile | $177.00 | $195.50 | +10.5% |
| Maximum listed net bid | $497.50 | $478.00 | -3.9% |
| ZIP-service records | 416,715 | 348,962 | -16.3% |
| Distinct ZIPs | 41,684 | 41,774 | +90 |
| Verticals with rows | 27 | 21 | -6 |
The mean remains above the median: $70.38 versus $50.33. The distribution is right-skewed; neither number is the earnings of an average publisher. The 90th percentile is $195.50.
Coverage changed, not just price
Seven categories that had rows in August have none in this pull: Roofing CPL, Tree Services, Gutters, Windows, Siding, Kitchen, Landscaping. Solar CPL adds 496 ZIPs at a $73.50 median. These exits and the new category explain the net change from 27 to 21 verticals with rows, but do not by themselves explain the full movement in the aggregate median.
Pay-on-appointment offers
| Vertical | Aug median | Nov median | Median change | Nov mean | Nov min | Nov max | Nov ZIPs |
|---|---|---|---|---|---|---|---|
| Biohazard | $210.50 | $224.50 | +6.7% | $217.56 | $179.00 | $319.00 | 9,765 |
| Fire Damage Removal | $193.00 | $199.00 | +3.1% | $215.63 | $110.00 | $365.50 | 18,128 |
| Water Damage | $201.00 | $192.00 | -4.5% | $227.81 | $120.50 | $478.00 | 22,446 |
| Garage Door | $74.00 | $81.50 | +10.1% | $62.94 | $13.00 | $90.00 | 4,469 |
| Solar CPL | Not listed | $73.50 | New | $76.10 | $73.50 | $81.00 | 496 |
| Mold Removal | $65.50 | $66.00 | +0.8% | $80.48 | $15.00 | $160.00 | 13,746 |
| Foundation Repair | $53.50 | $52.00 | -2.8% | $57.28 | $16.00 | $96.00 | 4,218 |
| Waterproofing CPL | $41.50 | $50.00 | +20.5% | $50.93 | $16.00 | $134.50 | 3,921 |
| Plumbing CPL | $44.00 | $48.00 | +9.1% | $50.00 | $18.00 | $116.00 | 6,307 |
| Painting CPL | $38.50 | $38.50 | +0.0% | $38.48 | $16.50 | $47.00 | 2,566 |
| Deck | $39.50 | $38.50 | -2.5% | $36.61 | $18.50 | $47.00 | 1,220 |
| Roofing CPL | $130.00 | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Bathroom Remodeling CPL | Not listed | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Windows | $102.50 | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Siding | $115.50 | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Kitchen | $112.00 | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Landscaping | $34.00 | No rows | Not comparable | n/a | n/a | n/a | 0 |
Duration-based call offers
| Vertical | Aug median | Nov median | Median change | Nov mean | Nov min | Nov max | Nov ZIPs |
|---|---|---|---|---|---|---|---|
| Roofing PPC | $42.00 | $42.52 | +1.2% | $49.77 | $7.51 | $170.10 | 26,321 |
| Pest Control | $42.50 | $42.50 | +0.0% | $37.67 | $32.50 | $42.50 | 35,283 |
| HVAC | $38.50 | $36.75 | -4.5% | $41.64 | $7.51 | $127.58 | 22,795 |
| Plumbing PPC | $33.60 | $32.18 | -4.2% | $37.32 | $6.88 | $127.58 | 24,848 |
| Electrical | $23.63 | $25.30 | +7.1% | $26.77 | $7.15 | $74.81 | 17,598 |
| Bathroom Remodeling PPC | $22.00 | $21.66 | -1.5% | $24.18 | $7.51 | $127.58 | 13,320 |
| Appliance | $7.70 | $14.91 | +93.6% | $16.07 | $7.52 | $147.00 | 10,872 |
| Tree Services | $12.21 | No rows | Not comparable | n/a | n/a | n/a | 0 |
| Gutters | $32.50 | No rows | Not comparable | n/a | n/a | n/a | 0 |
Legal offers
| Vertical | Aug median | Nov median | Median change | Nov mean | Nov min | Nov max | Nov ZIPs |
|---|---|---|---|---|---|---|---|
| Auto Accident Attorneys | $27.50 | $64.35 | +134.0% | $79.45 | $64.35 | $137.78 | 41,211 |
| Personal Injury Attorneys | $5.50 | $50.33 | +815.1% | $51.72 | $5.50 | $247.50 | 41,211 |
| DUI / DWI Attorneys | $1.38 | $1.38 | +0.0% | $6.99 | $1.38 | $129.25 | 28,221 |
State medians
South Dakota leads the reported state/DC codes at $64.35; Hawaii is lowest at $28.00. The table covers only rows with a state value and mixes services. It is not a like-for-like state price ranking.
| State/DC | Median | Mean | Records | Distinct ZIPs |
|---|---|---|---|---|
| SD | $64.35 | $77.44 | 1,582 | 385 |
| AK | $50.33 | $55.13 | 580 | 273 |
| AR | $50.33 | $74.02 | 3,227 | 707 |
| AZ | $50.33 | $60.92 | 3,881 | 530 |
| CA | $50.33 | $91.75 | 23,038 | 2,599 |
| CO | $50.33 | $81.46 | 5,977 | 649 |
| CT | $50.33 | $73.53 | 4,840 | 432 |
| DE | $50.33 | $68.15 | 821 | 96 |
| KS | $50.33 | $64.86 | 3,548 | 748 |
| KY | $50.33 | $51.70 | 6,229 | 945 |
| MA | $50.33 | $71.12 | 8,315 | 689 |
| ME | $50.33 | $75.11 | 3,625 | 485 |
| MO | $50.33 | $69.28 | 7,328 | 1,156 |
| NC | $50.33 | $67.32 | 8,420 | 1,081 |
| ND | $50.33 | $60.80 | 1,143 | 407 |
| NE | $50.33 | $70.69 | 4,023 | 620 |
| NH | $50.33 | $74.29 | 3,157 | 283 |
| NV | $50.33 | $84.25 | 2,540 | 253 |
| OH | $50.33 | $67.29 | 13,373 | 1,417 |
| PA | $50.33 | $65.81 | 19,410 | 2,180 |
| TN | $50.33 | $78.38 | 7,331 | 786 |
| TX | $50.33 | $80.18 | 21,324 | 2,604 |
| VT | $50.33 | $47.66 | 1,125 | 309 |
| WI | $50.33 | $61.56 | 6,158 | 893 |
| WV | $50.33 | $50.40 | 4,432 | 851 |
| WY | $50.33 | $59.79 | 904 | 195 |
| MD | $49.50 | $59.24 | 6,792 | 605 |
| NJ | $49.50 | $69.38 | 10,004 | 724 |
| MI | $49.00 | $66.65 | 8,493 | 1,160 |
| FL | $48.06 | $57.26 | 14,538 | 1,475 |
| OR | $48.00 | $64.09 | 4,467 | 481 |
| WA | $47.00 | $76.80 | 7,322 | 718 |
| UT | $44.63 | $70.67 | 3,277 | 346 |
| MS | $44.00 | $45.49 | 2,757 | 529 |
| GA | $43.31 | $59.33 | 8,654 | 952 |
| VA | $42.63 | $46.97 | 8,820 | 1,216 |
| AL | $42.52 | $56.37 | 6,456 | 818 |
| DC | $42.50 | $42.39 | 1,771 | 290 |
| IN | $42.50 | $51.78 | 7,855 | 965 |
| MN | $42.50 | $64.59 | 8,254 | 1,022 |
| NM | $42.50 | $72.50 | 2,202 | 427 |
| NY | $42.50 | $56.55 | 17,280 | 2,160 |
| OK | $42.50 | $53.07 | 5,202 | 764 |
| SC | $42.00 | $60.19 | 4,843 | 536 |
| IA | $41.25 | $50.74 | 5,559 | 1,055 |
| RI | $39.88 | $59.65 | 1,002 | 90 |
| ID | $39.72 | $52.77 | 2,088 | 320 |
| IL | $36.50 | $48.67 | 11,682 | 1,573 |
| LA | $32.50 | $43.04 | 4,145 | 719 |
| MT | $32.50 | $34.03 | 1,881 | 404 |
| HI | $28.00 | $47.97 | 738 | 137 |
What publishers can use
Plan from the current ZIP and the exact qualification structure, not the all-vertical median. A national footprint does not mean every service is available in every market. Restoration still lists high pay-on-appointment bids, but biohazard and water damage moved in opposite directions in this comparison.
Method and limitations
The full public Coverage Explorer API was extracted in 1,000-row, ZIP-keyset pages across all 29 configured verticals. The extraction and independent ZIP-key recount ran from 2026-11-12T14:07:24 UTC to 2026-11-12T14:09:05 UTC on 12 November 2026. All 348,962 ZIP/vertical pairs were unique; the second pass matched every per-vertical row count. No cached or estimated rows were substituted. This is a pull of all records available during that window, not an atomic database snapshot.
Each row is the highest listed net bid for one ZIP and one vertical, in US dollars. Rows are equally weighted, not weighted by calls, appointments, conversions, or revenue. CPL and duration-based call offers have different qualification rules and are not interchangeable. Medians, means and extrema are calculated from unrounded row values; the 90th percentile uses linear interpolation. Values are rounded only for display. One ZIP can occur in several verticals.
The comparator is the published 11 August 2026 report, not the separate 12 August refresh. Its headline totals and published vertical medians are retained as published. Percentage changes use those published medians; a same-ZIP matched panel and a historical home-service-only aggregate are not available in that report. Therefore aggregate changes cannot be separated into pure repricing and composition effects.
All feed rows were included, including legal; the present pull has no rows in disabled categories. The home-service-only subset excludes the Legal group: 238,319 rows, median $42.50, mean $79.54 and 90th percentile $207.50. That is a current cross-section, not a historical change estimate. Categories with no rows have no measurable current median; they are not zero-dollar offers or evidence of a permanent closure. Solar CPL is new relative to the August table.
State figures exclude 26,549 rows with no state (7.6% of all records). The remaining 322,413 rows carry 51 state/DC codes. State medians reflect the vertical mix within each code, not the price for an identical service in each place. ZIPs remain text to preserve leading zeroes.
This is one network's public bid file, not the entire US industry. Bids are offers, not guaranteed or realized earnings, and qualifications still apply. The daily feed and buyer availability can change during or after extraction. Row update timestamps in this pull range from 2026-10-01 to 2026-11-12; “November snapshot” means observed on this date, not that every bid was newly updated today. No causal claim about buyer withdrawals or homeowner demand follows from these two snapshots.
Data and attribution
Download the vertical summary CSV. The underlying feed is public at Coverage Explorer. Journalists and analysts can request the archived 348,962-row CSV extract at info@leadsmartinc.com. Cite: Lead Smart Inc, Pay-Per-Call Benchmark, November 2026, observed 12 November 2026. Summary statistics may be reused with attribution under CC BY 4.0.
About Lead Smart Inc
Lead Smart Inc is a US-based pay-per-call and lead-generation affiliate network founded in 2008 by Matthew Zivkovic and led by CEO Seth Pikus. It connects more than 10,000 registered affiliate publishers worldwide with home-service and legal advertisers. Media: info@leadsmartinc.com · (855) 466-5542.