Lead Smart Inc’s Founder Publishes 17 Free Pay-Per-Call Courses to a 1,858-Member Public Community

MUNDELEIN, Ill. — 13 August 2026

Lead Smart Inc, a US pay-per-call and lead-generation affiliate network specialising in home services, publishes 17 full training courses on pay-per-call marketing free of charge through Pay Per Call Academy, a public community with 1,858 members and more than 1,000 discussion threads. The courses are written by Lead Smart founder Matthew Zivkovic and require no payment, no subscription and no minimum call volume.

The curriculum covers the traffic methods publishers actually use rather than general affiliate-marketing theory: local search-engine optimisation, rank and rent, aged domains, Facebook Marketplace, Facebook groups, Bing pay-per-click, YouTube, Craigslist, web 2.0 and citation networks, ping trees and lead distribution, and analytics and optimisation. One course, List of Pay Per Call Networks, sends readers to competing networks.

Most networks treat education as a retention tool and put it behind a login. We publish the whole thing, including a course that lists our competitors, because a publisher who understands how calls are priced and why they convert is worth more to everyone than one who is guessing. If a publisher learns the craft in our community and earns somewhere else, that is still a better industry than the one we started in. Matthew Zivkovic, Founder, Lead Smart Inc

The full curriculum

Course	What it covers
Intro to Pay Per Call	How the model works, end to end, for a new publisher.
How to Get Paid From Lead Smart	Payouts, payment terms and how CPL calls settle.
Facebook Marketplace	Marketplace lead generation, allowed offers and compliance.
Facebook Groups Method	Use Facebook groups to generate high-intent leads for pay-per-call.
Aged Domains	Use aged domains to rank faster and get calls sooner.
Rank and Rent	Rank a local service site, then rent the lead flow.
Intro to YouTube	Rank local video, and how it converts to inbound calls.
Intro to Craigslist	Generate consistent local leads by posting effectively on Craigslist.
Bing Pay Per Click	Get more calls with low-cost Bing ads for pay-per-call.
Ping Tree and Lead Distribution	How ping trees work and how leads route to the highest payout.
Web 2.0 and Citations Network	Boost local rankings with Web 2.0 links and local citations.
How to Get Approved for Affiliate Networks and Offers	Get approved faster and easier by affiliate networks.
List of Pay Per Call Networks	A directory of pay-per-call networks — including competitors.
The Affiliate Blackbook	The playbook shaping pay-per-call and lead-generation strategy.
Analytics and Optimization	Track results and optimise campaigns to increase calls.
Local SEO (Websites That Rank)	Build local websites that rank and drive calls using proven SEO strategies.
Advanced Blackhat and Experimental

Support is the differentiator publishers vote on

Lead Smart has been voted a top three pay-per-call network in OfferVault’s Top Networks Survey for seven consecutive years, and is ranked #6 among more than 400 pay-per-call networks in mThink’s 2026 Blue Book, which is based on a survey of over 20,000 performance marketers. The company was named to the Inc. 5000 in 2023 at No. 2,449, and has paid out more than $50 million to its affiliate publishers. The network was founded in 2008 by Zivkovic and is led by Chief Executive Officer Seth Pikus.

Publishers do not vote for a network because of a rate card. They vote for the people who answered when a campaign broke at 9pm. Our support staff and affiliate managers work campaigns directly with publishers all day, and the community is where that happens in public, where anyone can read it. Seth Pikus, Chief Executive Officer, Lead Smart Inc

The community functions as an open support desk as well as a classroom. Threads include network staff answering payout questions, publishers posting campaign results and losses in detail, and members debating site structure and vertical selection. Publisher reviews on the independent affiliate directory Affpaying describe the same pattern: one publisher working with the network since 2017 wrote that “the support is very good and they have helped me make the most of the leads I’m getting from my SEO sites”; another wrote that “all payments are on time and brilliant support.”

Open data alongside open training

Lead Smart also publishes payout data publicly. Its coverage tool lists minimum expected payouts across 417,983 ZIP-code and service combinations in 27 live verticals, refreshed daily, so a publisher can check what a call is worth in a specific market before building anything. Net payouts in the highest-value categories reach $497.50 for a single water-damage call. The all-vertical median payout is $32.50 and the 90th percentile is $177.00.

The combination is deliberate: the courses teach a publisher how to generate a call, and the coverage data tells them which market is worth the effort. Lead Smart works with more than 10,000 registered affiliate publishers worldwide and serves buyers representing an estimated 50,000 or more home-service business locations nationwide.

How to access it

• Pay Per Call Academy — skool.com/pay-per-call-academy-6436. Free; 17 courses; no network commitment required.
• Affiliate program — leadsmartinc.com/affiliates. More than 200 home-service categories plus legal verticals; $100 minimum payout.